Monthly Archives: July 2014

David v. Goliath


Okay, it was just in Variety so I guess that makes it official: Old Fashioned is being released the same weekend as Fifty Shades of Grey.  Valentine’s Day weekend 2015.  You can read the whole article here.

In the months leading up to that weekend, there will be much to discuss about this pairing of two wildly different films.  One is a modestly budgeted indie flick that seeks to make room for godly romance in contemporary America.  The other is a multi-million dollar studio film based on a best-selling erotic novel that has… other goals in mind.

But that’s not all we’ll be talking about on this blog.  We’ll be sharing stories of how Old Fashioned came into existence, giving behind-the-scenes glimpses of what went on during production, and also providing some personal insight into why the key issues that are explored in Old Fashioned are  perhaps more relevant and timely today than they have ever been.

Most of all, it will just be a chance for me to share this whole, crazy filmmaking marathon with all of you.  It will also allow me to bring some balance and clarification to a lot of the online chatter (some of it already beginning) that often misquotes or misrepresents or makes inaccurate assumptions about our intentions, motives, or beliefs.

We know we’re picking a fight here and that we’re more than a little outgunned.  Oh well, it is what it is.  We have to try…

Heard a singer on the radio
Late last night
Says he’s gonna kick the darkness
‘Till it bleeds daylight
I, I believe in love

“God, Part II”
– U2

Thanks to all of those that have shared the journey so far… and welcome to all of our new wayfaring friends…

Rik Swartzwelder
Writer-Director, Old Fashioned